In this book, multiple authors working on the application of social media in projects come together to craft an agenda for ...
Lire la suiteExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Lire la suiteDelves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
Lire la suiteTo many people, the words ‘leader’ and ‘humble’ are not natural bedfellows. Yet once they have grasped the definition ...
Lire la suiteDiscusses management techniques, communication skills, and relationship building tactics to become effective and successful ...
Lire la suiteProvides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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